How Can Smaller Ecommerce Shops with Niche Products Fight the?

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How can smaller ecommerce shops with niche products fight the rankings of bigger marketplaces?

I’ve always strongly advocated that people pick a product with which t’re somewhat familiar. Think back to the famous investment advice. you should never invest in a company or a product you don’t understand. Well, the same is true in eCommerce. The “cream and abandon” model doesn’t work so well anymore, so you’ll be at a disadvantage if you don’t intimately know the product you’re selling and trends in that industry. Sure, you might get lucky, but your competitive advantage will dry up very quickly. The most successful eCommerce store owners I know actually find a product t understand and then t brand it appropriately. We work with a number of such companies at ShipMonk, and here’s a good article on how to transition to branded eCommerce! Good luck out there, Mahmoud!

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