What Flexible And Scalable Lead Generation Solutions Will Allow Me To?
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What flexible and scalable lead generation solutions will allow me to meet my sales and marketing goals? I'm looking to accelerate my B2B marketing pipeline.
This has to be email prospecting! However, you need a few winning ingredients to make this a success. Accurate data A strong email message Reliable systems Time!!!! The right team Now, with all of this in mind. You now need to consider. Do I perform this activity myself and with the team internally? Do I want to outsource this? The answer for me was to outsource this! The best case I have come across is a done for you service called Ripple. These guys have been instrumental for me in providing a steady stream of warm and hot leads for my sales reps to jump on and start winning business with! The process with the team at Ripple has been. Identifying my target audience The guys will work with me to understand How my current customer base looks Who my competitors are engaging with Who I see as my Ideal Customer Profile From this, t will then create a structured plan of available prospects, this has looked. Or…….. in some cases, we have targeted prospects following my competitors on social media sites! The final step is that the guys will also now procure and gather all of this data ready for my campaign! 2. Email outreach Here, t will now ask for. A demo/talk through of my product In my writing 3/4 USP’s about my business A short elevator pitch in my writing Any further relevant business info From here, t will create a different email cadence for each of the Ideal Customer Profiles we are targeting. I will simply review and sign off. 3. Sending of the emails The team will purchase a second domain which is very similar to mine, repoint this to my domain and this is where the outreach will come from! T will set up all of the sending accounts to reach the prospects, I believe typically t use a Gmail business account for this but linked to my new domain. Simply here, t will ask what names we wish the emails to be sent under. 4. Receiving leads The Ripple will manage all of the responses and simply push across to my team the warm/hot leads ready to close! A simple and efficient setup process which has built a steady stream of leads for the team and continue to create a strong pipeline for us. This HUGELY complements our inbound marketing activities!
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